Research shows that if you have more than 2 products (preferably 3 different products) sold in a household, the chance of losing that business to another agent is almost non-existent. Many agents are already selling 1 product (i.e. medicare, life insurance, etc.). What if you could provide a finanical vehicle that is about safety and guarantee and still provides an opportunity for a fair rate-of-return? That’s what an annuity can do. Read further to learn about a few considerations when contemplating whether you should bring an annuity product(s) on board to what you already offer so that you can sell more products to a household and capture their business for the years to come.